William Spencer Copywriter Dip.CW (Inst.CW).
As a certified member of The Institute of Copywriting I’m formally trained to reproduce proven, structured writing models. These can benefit your business without incurring excessive costs. I offer a personal service and high quality end product, with excellence and attention to detail coming as standard. If you want clearly written and persuasive copywriting designed to boost your business, why not contact me with your next copywriting project?

Copywriters are wordsmiths, experts in the craft of clear and concise writing. I produce carefully constructed documents, designed to hold the attention of your readers. More focused and effective documents work harder to achieve your objectives and stretch your marketing budget further. You need a trained professional to simplify your message and grab the attention of your customers. I can help the words work harder and increase your chances of success.

Busy consumers no longer tolerate rambling sentences or slow writing. My professional services can help you target your customers with clear and simple words that have a logical flow and spell out the benefits of your products. What’s more; because of my freelance status, my fees are not loaded with the huge overheads of a big agency. This means, for a modest investment, my services have the potential to boost your business and increase sales.

In short, I deliver persuasive, clearly written copy at a value for money price.

Press Releases
Did you know that news coverage can be an even more effective marketing tool than paid-for ads? It’s a fact that busy journalists rely heavily upon press releases. I provide a complete service, which includes writing the release and distribution to a comprehensive media list

Direct Mail
A skilfully constructed direct mail letter, with a simple reply device, can help you reach your target audience and generate sales enquiries. The next time you do a mail-shot, why not try a professionally written letter, which simply sells the benefits of your products.

If you don’t employ a PR person, newsletters can be a time consuming challenge to produce. I can help you define the purpose of your company newsletter and write it for you. This service excludes design and print, but includes planning, editorial scheduling, story gathering, writing and photography.

A well written brochure will be a more effective selling tool, because it understands the needs of the reader and clearly communicates the benefits of your product. My brochures and leaflets get selling fast with a logical structure that ensures all the information unfolds in the right order.

Web Copy
Opportunities on the Web can be maximized by text presented in a prescribed format. I can write Web pages and e-mail newsletters which address the needs of your audience and how to solve their problems. My Web copy is concise, easy to read and presented in a tone of voice appropriate to the Web.

Please use the Contact Form on my homepage for further information.